Yieldbroker
Yieldbroker is an independently operated co-operative venture, jointly owned by leading banking participants in the Australian and New Zealand interest rate markets and the largest Exchange in the region.
Their electronic platform encompasses definitive market coverage and liquidity, brought to life on technology that delivers superior transactional efficiency, compliance and risk management capability.
Australian Financial Review Campaign
Challenge
Yieldbroker approached Sublime Australia to help raise awareness about their electronic trading platform across the South East Asian region, and to encourage Traders to use the platform.
This was a challenge as traders have a long history of collaborating with trader partners on a trade floor, or via phone hook ups. The goal was to shift the culture to a more compliant, transparent and digital environment provided by the Yieldbroker platform.
Solution
Sublime Australia launched the "Stand For" marketing campaign, which advocated for Traders to join the revolution.
To spread the message, Yieldbroker partnered with the Australian Financial Review (AFR) to run a large advertising campaign over a 9-month period, from October 2020 to June 2021, across AFR's print and digital platforms. The focus is on solidifying a stronger local presence to build greater levels of awareness and engagement.
Six months in, there is already significant buzz in the sector, with Traders responding favourably.
Testimonials
Sublime created our Workflow App allowing our service and project staff the flexibility to manage our jobs and costs via our Smart Phones and Tablets. It has become the most pivotal tool within our business today”
“Washington Brown has used Sublime to assist in building apps to streamline our business processes for over eight years. We couldn’t be happier with the level of service received, and the product produced.”
Sublime is a key technology partner in the Marine Rescue NSW mission of saving lives on the water. The team at Sublime are integral to helping us work smarter to keep boaters safer, whether it’s through the evolving Seahawk vessel tracking system or enabling boaters to Log On with MRNSW at the push of a button so they can get on with enjoying their time on the water knowing our volunteers are keeping watch for their safe return.
It has been a pleasure to work with the team at Sublime for our content creation and creative direction. Its their professional attitude yet friendly and approachable manner that makes it so easy to work with them.
My feedback is all positive at this point. Mark and I had a very positive conversation and I look forward to what we can achieve.
I found the call with Mark very inspiring which we hope is captured in having a tailored proposal to meet our needs and those of our target audience.
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