UAS Pharma
Neutriderm Domestic Launch
Challenge
UAS Pharma and its brand family are virtually unknown in the Australian beauty market despite being an Australian-made and owned brand that has successfully competed in 15 markets worldwide for some 20 years.
As a result of changing government legislation, UAS was left with no choice but to enter the ultra-competitive domestic market and fast.
Solution
Launch Neutriderm – by far, the strongest brand in the UAS stable. And so Sublime is developing an integrated Marketing and Advertising campaign to introduce the brand and product suite to the Australia market via select media channels and digital platforms including:
Digital TV, Programmatic Display, Social Media, Public Relations, Radio, Out of Home, Event Activation and Influencers.
The Neutriderm Now campaign concept has been approved by the UAS board and is currently in development. Watch this space.